I’m a designer and creative professional based in Kyoto, Japan. For nearly 10 years, I’ve worked across various fields, combining my love for design, problem-solving, and new challenges.
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My journey started with a passion for painting, photography, and crafting, which I turned into a career in graphic design, marketing, and project management. I’ve worked on everything from designing posters and menus to creating websites and running PR campaigns.
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Right now, I’m focused on managing creative projects for Kyoto’s famous cocktail bars, importing Nordic spirits, and doing freelance design work. I love variety in my work—whether it’s designing menus, guiding visitors through Kyoto’s hidden gems, or developing marketing strategies.
Some highlights of my career so far:
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Creating marketing campaigns and promotional materials for Kyoto’s bar and restaurant scene.
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Winning a design competition at HILLTOP Co., Ltd., with my banner displayed at Okubo Station.
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Helping HILLTOP win the Forbes Small Business Award in 2019 through presentation design.
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Running my own cafe-bar in Kyoto, a popular spot for locals and expats.
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I have a Bachelor of Arts in Industrial Design from Savonia University in Finland, and I’ve been inspired by the design values of both Finland and Japan. Living in Kyoto has given me a unique perspective, blending tradition and creativity in my work.
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Let’s connect! I’m always open to new ideas, collaborations, and opportunities to create something amazing.
Hey, I’m Sofi
Projects
Nordic Spirits Import
Project Management and PR
Since 2023
I have managed the import process for Koskenkorva Vodka, coordinating with suppliers and handling documentation. I built the company website on Wix and managed its Instagram for online visibility. Additionally, I designed marketing materials, planned advertising campaigns, and conducted product photography, representing the company at client meetings and events.
Tranquil Kyoto Pathways
Freelance Kyoto Tour guide
2023 - current
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Explore the beauty of Kyoto through these tranquil pathways, featuring traditional pagodas, blooming flowers, bamboo forests, and red lanterns. Immerse yourself in the peaceful atmosphere of Unseen Kyoto Tour showcase.
Bringing the ideas to life
Freelance Design
2021- current
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Creating media for various clients ranging from PR photography, signage, business cards, event posters. I also create promotional good by order or by hand, like clothing, totes, bug holders and so on.
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KamoTomo
Cafe & Bar
Kyoto
Over all design and managemant
2021 - 2023
I designed a welcoming cafe and bar interior that attracted locals and expats. I managed marketing efforts and crafted diverse menus with Finnish-inspired dishes and craft cocktails. Overseeing daily operations, I ensured quality service in a cozy, pet-friendly space while fostering community through events and patron connections.
About Me.
A freelancer with experience in multiple fields. Started with design and photography to move on to the service industry. From starting my own bar to importing alcohol to Japan. In the meanwhile helping friends set up their businesses with their PR and marketing material. With all in all experience from living in Japan for 10 years I can safely say that I have a great understanding of both cultures, their strengths and weaknesses.
Experience
Project Manager & Graphic design
at K-Stage Co. Ltd. & Alko Nordic Co. Ltd.
2023-
Koskenkorva Vodka Import Project, Japan
・Managed the import process for Koskenkorva Vodka, including coordinating with the supplier and handling all documents for import inspections.
・Built and managed the company’s website using Wix and ran its Instagram account to boost online presence.
・Designed marketing materials like pamphlets, business cards, and other printed content.
・Planned advertising campaigns and took product photos to support promotions.
・Represented the company by visiting potential clients and showcasing products at events.
Freelancer: Graphic Design, Tour Guiding & PR Assistance
2020-
・Designed event posters, business cards, stickers, and other print media for various clients, delivering creative solutions tailored to their needs.
・Guided tours in Kyoto and Osaka, introducing visitors to hidden, less crowded spots and offering personalized recommendations to enhance their trips to Japan.
・Supported PR campaigns by modeling for promotional photos to help acquaintances with their ventures.
Managing Owner
at KamoTomo Cafe & Bar
2021-2023
・Designed and built the interior of the cafe and bar, creating a welcoming and international atmosphere.
・Developed the logo and managed all marketing efforts, including social media, to establish a strong community presence among expats and locals.
・Created weekly and holiday-themed menus, including Finnish-inspired dishes and craft cocktails, highlighting unique offerings such as Portland, OR craft beers.
・Oversaw daily operations, including menu planning, cooking, and cocktail preparation, ensuring high-quality service in a cozy, pet-friendly environment.
・Fostered a sense of community by hosting events and maintaining strong connections with patrons.
Graphic Designer
at HILLTOP Co. Ltd.
2017-2019
・Designed UI elements, leaflets, exhibition panels, and website graphics to enhance the company’s branding and marketing efforts.
・Photographed final products for promotional use and client presentations.
・Collaborated with engineers to develop smart factory concepts, translating complex ideas into clear visuals for clients.
・Created a presentation that contributed to the company winning the Forbes Japan Small Giants Award (2019).
・Designed a banner displayed at Okubo Station in Kyoto, featured since 2018.
Graduated from Savonia University - Industrial Design
in 2026